Old Way of Link Building is Dead, Long Live Blog Marketing
Wednesday, February 29th, 2012
Rank algorithm update from google weeded out a lot of good or bad websites, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I started promote the keyword, Car Tire Chain, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As we can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like dog collars, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the search results every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, say this one, Snap Hooks, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, it’s a big loss if you don’t use this tool.
